Together we’ll build a roadmap to Thrive

Meet Thrive

Kyle Luke inoculated his first wine lot nearly two decades ago at age 16. Since then, his dedication to the wine industry has been unwavering, amassing a wealth of experience that includes:

  • Managing multimillion-dollar wine investment portfolios.

  • Serving as an Assistant Winemaker at age 20.

  • Overseeing restaurant wine programs.

  • Directing prestigious wine retailers .

  • Consulting elite collectors on curating wine collections.

  • Leading sales and operations at top wine e-commerce platforms

  • Hosting international wine seminars.

  • Holding the Senior VP position at the world's leading wine investment firm.

  • Advising wineries worldwide on using consumer data for marketing and sales strategy at Vivino.

  • Launching the world’s most advance wine cellar management technology in a Silicon Valley startup.

Throughout his career, Kyle has excelled in applying first principles thinking to discover untapped opportunities and enhance efficiency. His depth of involvement in projects brings forth unparalleled insights.

Central to Kyle's passion are small independent wineries and the dedicated individuals behind them. Notably, these wineries often face challenges in sales, operations, and marketing due to the vast demands of the industry, from farming to distribution.

Acknowledging these hurdles, Kyle transitioned into consulting. With a comprehensive understanding from vineyard to table, he is fervent about aiding wineries to operate efficiently, refine their missions, and achieve greater satisfaction. His commitment is to deliver significant impact, enhancing both the business and the accompanying lifestyle.

Impromptu blending session - Age 21, 3rd harvest

Over a decade ago - Musigny Grand Cru, Burgundy